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My Responsibilities 

Project Management 

Secondary Research 

Packaging Design 

Product Development 

Situation 

Olly's mission is to make nutrition easy to understand so people can pursue nutrition without compromise. They now want to extend that goal into the beauty category. 

Opportunity

The beauty category is a highly complex one at all levels; its advanced ingredients, labeling, and usage routines have created several barriers of entry for the novice consumer. 

Tension

Complexity is where wellness and beauty intersect

Opportunity 

Simplicity. Its the OLLY WAY  

Starting with their brand pillars

I'm a paragraph. Click here to add your own text and edit me. It's easy.

I'm a paragraph. Click here to add your own text and edit me. It's easy.

I'm a paragraph. Click here to add your own text and edit me. It's easy.

I'm a paragraph. Click here to add your own text and edit me. It's easy.

I'm a paragraph. Click here to add your own text and edit me. It's easy.

Our Concept 

Tela (Italian for Canvas): 

 

An interactive art gallery inspired by the life and works of Pablo Picasso, Erza Pound, Frank Lloyd Wright, and 

Yayo Kasuma.

 

4 creatives who revolutionzed their disciplines, regardlesss of their creative medium. 

Screen Shot 2021-01-09 at 10.40.17 AM
Screen Shot 2021-01-09 at 10.40.17 AM

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Screen Shot 2021-01-09 at 1.26.17 PM

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Screen Shot 2021-01-09 at 1.42.33 PM

Screen Shot 2021-01-09 at 10.40.17 AM
Screen Shot 2021-01-09 at 10.40.17 AM

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Our Concept 

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Screen Shot 2021-01-11 at 12.18.27 AM

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Screen Shot 2021-01-11 at 12.27.51 AM

Screen Shot 2021-01-11 at 12.18.27 AM
Screen Shot 2021-01-11 at 12.18.27 AM

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The Space

Tela was designed for counter clockwise navigation. 

Guests would arrive through the entrance, encounter a staff 

2

3

Guests will be notified to download the Tela app that powers their visit

They are prompted to select a visit date and time, enter their reservation and payment details, and will receive email confirmation of their reservation ticket. 

Picasso Statue
Picasso Statue

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41PH5NfKpcL

Picasso Statue
Picasso Statue

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The Location 

We situated our exhibit in the US-centered city of Chicago for several reasons: 

  • Home to a thriving arts scene and interactive cross - disciplinary exhibits

  • Fastest growing tourist destination in the US (as of 2019)

  • Pablo Picasso gifted the city an unnamed statue that has become of its signature landmark

  • Chicago is a featured location in Moleskine's City notebook series

The User Experience 

Onboarding 

1

Guests arrive on the Tela website and are met with background information about the interactive gallery.

2

3

They are prompted to select a visit date and time, enter their reservation and payment details, and will receive email confirmation of their reservation ticket. 

Guests will be notified to download the Tela app that powers their visit

Leon Brewington

Brand Manager